A longer-living population, the emergence of transformative technologies with applications across the healthcare spectrum, and continued global economic uncertainty. These are the key societal drivers that will impact healthcare in 2024.
Their convergence means we are heading into uncharted waters. On the technology side, artificial intelligence (AI) promises to dramatically change everything from the way we develop medicine and treat patients to the business and commercial side of healthcare. Its emergence is the driving force behind many of the trends outlined below.
And just as powerful will be the changes that are being made to shift the focus from reactive to preventive care in the hope of preventing an aging population from becoming an overwhelming burden on healthcare systems around the world.
With these factors in mind, here’s my overview of what I believe will be the most prominent trends in 2024.
Generative AI In Healthcare
AI will be instrumental in many of the trends here, but generative AI, in particular, will be particularly impactful over the next 12 months. It will democratize access to other transformative AI applications, making it easier to implement and interpret results and generate personalized recommendations.
It will create synthetic data that can be used to train medical AI algorithms without compromising patient privacy or where there simply isn’t enough relevant real-world data. And it can create chatbots and virtual assistants to help at every stage of the patient journey. The applications of generative AI in healthcare are practically limitless, and we’ll certainly be returning to it as we discuss the other trends on this list.
